3 Ways A Local Business Can Increase Sales Through Mobile Marketing
Mobile marketing is a marketing method very well suited for the average local business. Small and medium enterprises that struggle competing with the big boys in the industry can use mobile marketing to get an edge.
Here are 3 ways your local business can use mobile marketing to grow sales:
The most popular social media networks (namely Facebook and Twitter) are mobile accessible even on the most basic cell phone, providing a great way for you to market your products and services. Your business tweets can be picked up by people in the vicinity of your local business and you can use this method to promote offers suited to those who can quickly reach your physical location. You can promote restaurant menu items, special sales on a particular day, product launches and demos, free dental checkups and so on. Interacting with your Fans on Facebook will ensure they are always up-to-date with your latest business activities, while Facebook ads can help you create geo-specific adverts that can drive more traffic to your website or through your doors.
Use mobile coupons
Mobile coupons are simply coupons available through your mobile website only. You can drive mobile users from Facebook, Twitter, or text messages to your simple mobile landing pages where they can access a coupon for your products and services. This is a very easy and highly effective marketing method that can generate high traffic and sales.
Create a mobile commerce site
This will allow people to make purchases right off your mobile website and not restricting them to do so only on your regular website. If you can make it fast, easy, and fun for your customers to do business with you on their mobile phones, your mobile site will easily become one of their favorite bookmarks. Mobile commerce has become so much easier with the advent of companies offering mobile payment processing, advertising and tracking services.