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7 Ways To Segment Your Email List Using Demographics


Segmenting your email list is a very important marketing strategy that helps you to analyze members of your list and develop innovative ways of reaching out to them in a way that appeals to them. One way of segmenting your list is by demographics and in this article we will look at 7 ways your local business can do that.

Age

You can group your list into different age groups such as 18-25, 25-35, 35-45, and 55-65. The benefit of doing this is that certain products and services appeal to a particular age group. For example, a real estate agency can target college students in the 18-25 age group for apartment rentals near college campuses, while targeting the 25-35 age group for new home ownership.

Gender

Dividing your list into male and female members will help you send the right offers to the right group. For example if you run a dating agency, you wouldn’t want to send a list of prospective bachelors to the men in your list!

Race

Segmenting by race isn’t a negative move if it’s done for purely ethical reasons. It is especially suitable for businesses that have products that appeal to certain ethnic groups. For example, a beauty shop may have different cosmetics lines geared towards African-Americans, Latino’s or Asian-Americans.

Career

Knowing the careers of your email list members would help a local business with a product or service that only certain professions would identify with. A department store could target teachers with back to school supplies, blue collar workers with work uniforms, caterers with wholesale food supplies, etc.

Income

Differentiating your list by income levels will help your local business to target the right people with either high-priced or low-priced products or services. For example, a real estate agent would market houses under $100,000 to people earning not more than $60,000 per year, while offering more expensive homes to those earning over $150,000.

Relationship Status

You can divide your list into different relationship statuses: single, married, divorced, widowed and then apply the relevant marketing to each. For example, a personal counselor would write different emails to singles looking for relationships and other emails to the divorced seeking healing after the breakup.

Number of Children

This demographic would work well with local businesses whose target market is children such as family restaurants, theme parks, child-friendly hotels, toy stores etc. For example, a restaurant could be offering free meals to children under 5years and so would target member of its list with children in the household. Even if they don’t have children less than 5 years old, they most likely know other parents who do and will spread the word.


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