8 Ways To Optimize Your Local Business Videos
After all the hard work in researching your demographics, picking an image. and creating a headline and compelling copy, it’s often disheartening when Facebook disapproves your ad. Here are 10 common mistakes to avoid that will easily get your ad disapproved.
Not minding your grammarSimple spelling mistakes, incorrect grammar, punctuation and poor sentence structure will get your ad disapproved.
Capitalization and symbolsFacebook dislikes unnecessary capital letters in your text, so don’t use them liberally except in acronyms. Also symbols should not be misused.
Wrong spacingYou can’t typeset your Facebook ad therefore stick only to single spacing.
Destination URLThis often trips a lot of people up. The destination URL should be working, not result in an error page and should not be accessible only from certain internet locations. It should also not have any pop-ups, nor require users to enter their personal information, and should not connect to a download of any kind. If the destination URL is a Facebook page, it cannot be a personal profile.
Irrelevant and inappropriate imagesImages that are overtly sexual, political or insensitive are not allowed.
Prohibited contentFacebook prohibits ads that promote pornography, violence, hatred, tobacco products, spam, get rich quick programs or deceptive business models.
Incorrect targetingIf your ad targets people less than 18 years for the following products or services it will be disapproved: dating services, weight loss programs, subscription services, and adult themed products or services. Alcoholic ads must meet the legal drinking requirements of the country or location where the ad will be displayed.
Singling out your target marketAs much you can specify your target market demographics, you can’t out rightly name them in your ad. For example, you can’t say “Are you a 35year old man?”
Inaccurate statements and claimsFacebook dislikes ads that have outlandish and unproven claims. For example you can’t write ads that offer a sale on a generic product that caters to all demographics yet you choose only to show the ad to women.