RadBiz Logo

Advantages Of Creating A Squidoo Lense For Your Local Business


One of the ways to create a backlink to your website is to create a Squidoo lense. Squidoo is a website that allows you to create your own content on what is known as a lense. On this lense, you can create content about a specific topic that relates to your local business. For example, if you are a dentist you can create a lense about cavities or how to get veneers or if you are a plumber you can create a lense about how to unblock a kitchen sink.

Creating a Squidoo lense for your local business is a good idea for the following reasons:

  1. It is a free resource and you can create as many as you wish. You could have one main website for your local business and then create many free lenses using long tail keywords. If you do this with non-competitive keywords, your business can easily dominate almost all the top search results for those keywords.

  2. It is respected by search engines so your lense (with proper SEO) can easily get high search engine rankings. This will generate a lot of free traffic to your lense and eventually to your website.

  3. Squidoo is actually an entire community of about 9 million active users per month. This internal traffic is a unique source of traffic to your website.

  4. Squidoo lenses provide quality backlinks to your website since they are highly ranked by search engines.

  5. Squidoo lenses are designed to work well with keyword SEO so you can use them to target long tail keywords for your local business. You can create one lense about each of your long tail keywords.

  6. They are easy to put up even for the technically challenged local business owner. You don’t require any knowledge of html or need any software to create your own lense.

YouTube GooglePlus Facebook Twitter