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Advantages Of Selling Your Local Business Products On Amazon


One of the ways to get more sales and exposure for your local business is by becoming an Amazon Seller. This involves setting up a seller account with Amazon, getting your products listed on their catalog and managing all orders and payments through their online platform.

Here are some advantages to signing up your local business to the Amazon seller program:

  1. Although you can sell your products through your local business website, most people will still have some hesitation in doing business with you. This is quite normal as there are a lot of online scams and people may not be comfortable entering their credit card information on your site. However, Amazon is a well-known and trusted online store and your local business can leverage on their credibility by setting up shop under their umbrella. It will give your customers more confidence to purchase your products and this will improve your sales.

  2. Amazon has one of the largest affiliate programs on any online merchant site and by listing your products on the Amazon site you have equal access to the millions of affiliates who refer customers to the site. This is a much more convenient and less expensive arrangement than setting up your own affiliate program. The vast army of affiliates can generate more business for you than you could ever possibly hope to achieve by yourself.

  3. Amazon gives you reach beyond your town or city location. As long as you are willing to ship long-distance, your customers will come from just about any US state. Additionally you can also list your products on the Amazon international sites and have buyers from Canada, UK, France, Japan, Germany, China and Austria and their surrounding countries. This is a wise choice to counter any drop in local US demand and cash in on growing international demand for your products.

  4. Your local business can tap into Amazon’s phenomenal growth. In 2010, they were ranked as the number 1 online retailer, and registered a 40% increase in sales growth to reach $34billion. An interesting fact is that Amazon alone accounts for 10% of all online retail sales in North America. Obviously, as a local business you cannot possibly compete with this online giant so the best thing is to join them and leverage on their success.

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