Email Marketing Can Help Your Small Business Thrive
Once you’ve got a customer’s information, what do you do with it? Do you put it in a box or a file cabinet somewhere? Do you let it slumber peacefully in your rolodex? Or, do you put it to work, to keep that customer informed and curious about what’s happening with your business? I vote for option three! Email marketing using an autoresponder is one of the best ways to round out an internet marketing campaign and keep your customers coming back for more.
What is Email Marketing?
If you’re thinking about all the spam you delete, and wondering whether that’s what we’re talking about, forget it. Effective email marketing allows you to take information you have gathered from your customers and provide them small items of value that make them look forward to hearing from you.
One example of such an effective campaign is the newsletter. You might get newsletters yourself – I get them from my gym, from my favorite local coffee shop, and from a variety of other places where I do business or enjoy hanging out online. These newsletters aren’t that big, and they only take a few minutes to read. They inevitably give me some kind of reason why I just cannot afford to miss a visit to Zumba class next week (Hey, we’re changing up the tracks! Spring is almost here, and you need to tone up!) or why I really can’t go another minute without the latest beverage or confection from Organic Grounds.
At some point, I gave my email information to these places, and checked “Yes! I would love to get more information and valuable coupons!” As a result, I spend more time and effort, not to mention money, in the establishments that send me valuable emails. Easy!
How To Use Email Marketing
Using email marketing is easy. All you’ve got to do is start collecting email information – it can be with an autoresponder that is connected to your website contact form, or it can be through social media or through your brick and mortar store’s cash register (“Do we have your email?”). Get permission to send email, and then write up some promotions, helpful hints, etc. Don’t send them every day – be a little sporadic and make sure you write catchy titles. Always include something valuable. Coupons are nice!
Get an internet marketing company to help you set everything up – it’s very easy to do, and your customers will be happy to hear from you. Talk about a quick, easy, and painless way to help your business grow – this is it!