Worth a Look
Give Visitors a Reason to Stay in Touch
A visitor may appreciate your page and still leave without signing up. Give them a clear, useful reason to hear from you again.
Start with what the visitor needs
People usually don't want another email just because you have a signup form. They want something that will help them accomplish a task, solve a problem, or stay informed about something they care about.
Before asking someone to subscribe, answer three questions:
- What will I receive? Name the actual information, not just “updates.”
- How will it help me? Explain one practical benefit.
- What happens after I sign up? Explain how often you'll write and what to expect first.
Try this simple formula
Get [specific useful information] to help you [specific task].
I'll send it [frequency]. Start with [first useful thing].
For example, a neighborhood group might say:
Get one short email each Friday with upcoming neighborhood activities, volunteer opportunities, and important dates. Your first email will show you how to submit an event.
That is more helpful than “Subscribe to our mailing list.”
Make one improvement today
- Open the page where you ask visitors to sign up.
- Read the invitation as though you have never visited your website.
- Rewrite it to say exactly what someone receives and why it matters.
- Keep the form short. Ask only for information you actually need.
- Save your change and check the page on your phone.
Before you finish: Never promise a free guide, a schedule, or a series of emails unless you have it ready to deliver.
Need help with the words?
Use our five ready-to-copy AI prompts to improve your invitation without making it sound like a sales pitch.